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HBO to change the name of Max streaming service

New York Daily News · 1d

Max streaming service to change name back to HBO Max

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as “HBO Max,” two years after controversially shortening the name

Chicago Tribune · 1d

Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Houston Chronicle on MSN · 1d

Welcome back, HBO Max: Streaming service returning to its old name this summer

Allow HBO Max to reintroduce itself. HBO's streaming service, which has been known simply as Max for the past two years, will return to its old name this summer. ULTIMATE GUIDE: Everything you need to know about protesting your property taxes in Harris County "The powerful growth we have seen in our global streaming service is built around the quality of our programming.

9hon MSN

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

1don MSN

WBD Expects John Oliver Will Have A “Hot Take” About Its HBO Max Rebrand

Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...

1don MSN

Max is dead, long live HBO Max: Warner Bros. undoes a mistake

Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, ...

Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

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