News

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
WBD Expects John Oliver Will Have A “Hot Take” About Its HBO Max Rebrand
Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...
Max is dead, long live HBO Max: Warner Bros. undoes a mistake
Max is going back to its original name, HBO Max, after two years. Executives promise increased focus on the high-quality, ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Max streaming service to change name back to HBO Max
Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...
Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
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Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
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WBD Expects John Oliver Will Have A “Hot Take” About Its HBO Max Rebrand
Spenley, who spent 15 years at Netflix, joined WBD last year as Global Chief Marketing Officer of Direct-to-Consumer. She took the stage after Casey Bloys, CEO of HBO and Max Content, made the big ...