Dell, Max and XPS Branding

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.
Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
Dell is rebranding its laptop and desktop lines for 2025. The computer maker has shuttered its longtime model names in favor of a simplified nomenclature that it announced today at CES 2025. Dell's laptops and PCs will now fall under an iPhone-like structure with series labeled simply as Dell,
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked about this similarity, Dell executives said that no company could claim ownership of words like "pro" or "max," as reported by PCWorld.
Dell copies Apple's homework: new Dell Pro, Pro Prermium, Pro Plus, Pro Max announced
Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, Premium tiers.
Preview: Changing Names, Dell's Business Laptops All Go 'Pro'
Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.
CES 2025: How to buy Dell Pro laptops
TL;DR: Dell announced a refresh of its AI-powered PCs at CES 2025. The new Dell Pro business laptops are now available to purchase. Dell announced a big refresh of its AI-powered PCs at CES 2025, including new hardware,
The Dell Pro 14 and Pro 16 Are a Fresh Start
Dell has announced a new series of laptops designed for productivity use: the Dell Pro 14 and Dell Pro 16. This is a whole new line for Dell, and you can choose between a sleek platinum silver or a textured dark gray finish.
Dell rips off Apple's iPhone 'Pro' and 'Pro Max in an odd rebrand
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...
Dell just look a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
Dell roasted at CES for adopting Apple-like device names
Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories ...
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
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Dell Unveils New PC Naming System, Retires Iconic Series
Dell’s restructured product lineup aims to provide customers with clear, easy-to-understand options tailored to their ...
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...