Genius of Severance's Grand Central Pop-Up

I went to the 'Severance' pop-up in Grand Central Station. It was wild.
The pop-up began when a large glass box appeared in Grand Central's Vanderbilt Hall, containing a replica of the four-seated desk from Lumon's Macrodata Refinement department. Hired actors playing Lumon employees sat at their desks, doing Lumon things (by which I mean, sorting numbers while not having a clue what said numbers mean).
Here's the deal with that 'Severance' pop-up at Grand Central
This is all happening ahead of the release of the second season of Severance, which is premiering on January 17 on Apple TV+. In the psychological thriller starring Adam Scott, John Turturro and Patricia Arquette, a company implants chips inside its employees' brains that basically split their personalities into at-work and outside-of-work ones.
‘Severance’ cast takes over Grand Central Station
Cast members from the Apple TV+ hit “Severance” surprised fans with a publicity stunt in New York City to promote its second season on Jan. 14.
'Severance' cast, Ben Stiller take over New York's Grand Central for Season 2: Watch
The cast of Ben Stiller's "Severance" made a surprise appearance as their characters inside a glass box at Grand Central in New York City.
Excited for ‘Severance’ season 2? The cast just showed up in a glass office at Grand Central Station.
Ben Stiller, who directs the series, shared photo and video from the scene on Twitter/X. Series stars Adam Scott, Britt Lower and Zach Cherry appeared in character inside a glass-walled office at Lumon Industries. The scene, which was like a living museum exhibit or art installation, definitely hyped the coming season more than any subway ad could.
‘Severance’ Cast Brings Lumon Offices to Grand Central Station
Adam Scott, Britt Lower and Zach Cherry all appeared as their 'Severance' characters for the pop-art. Ben Stiller was on hand for pictures.
Adam Scott, Patricia Arquette and ‘Severance’ Co-Stars Pop Up in Grand Central to Promote Season 2 | Video
Executive producer and director Ben Stiller shared content of the performance art installation to his social media
‘Severance’ Cast Bring Lumon Industries Office To Life In Glass Box At Grand Central Station
Apple TV+ put the cast of 'Severance,' including Adan Scott and Patricia Arquette, in a glass box at Grand Central Station to promote Season 2.
Severance Season 2's Adam Scott & Cast Shock Grand Central Station With Pop-up
Adam Scott and the other cast members of the upcoming Apple TV+ show Severance Season 2 recently surprised audiences at New York’s Grand Central station with a pop-up. Like its predecessor, the sophomore installment of the sci-fi psychological thriller series has also been directed by Ben Stiller.
The Severance Season 2 pop-up in Grand Central was so eerie
The popular Apple TV+ series Severance makes its triumphant return on January 17 with its highly anticipated second season. We’ll return to the world of Lumon Industries, innies and outies, waffle parties and scary numbers, catching up with Adam Scott’s Mark Scout after nearly three years.
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Severance Season 2 Cast Takes Their Innie World to the Outie in Genius Marketing
The Severance cast infiltrates Grand Central train station as the show's characters in fantastic marketing move for season 2.
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“Severance” Cast Does Surprising Activation at Grand Central Station in New York
Before the premiere of the second season of "Severance," the cast participated in a creative activation at Grand Central ...