Looking beyond the issues and into such critical concerns as color schemes and typefaces, Perspective asked several brand identity experts to size up the 2008 presidential campaign logos. They did not ...

Given that branding is our true national pastime — the swoosh, the golden arches and the mermaid in the green circle are now more ubiquitous, and arguably more potent, than the eagle and the flag — ...

The Internet is abuzz with comparisons of the "strikingly similar" logos of the U.S. Missile Defense Agency and the ubiquitous Obama 2008 campaign. The Missile Defense Agency, which is part of the ...

What does a logo say about a company? And what does it say when those logos change? A logo is more than just window dressing. It is a company’s identity boiled down to its bare essence, and is often ...