This is one you probably didn't see coming. And neither did we. Adidas have linked up with three giants of culture, sport and ...

Lionel Messi has officially landed in Miami and his impact has immediately been felt, with the soccer star leading Inter Miami CF into the 2023 Leagues Cup final. Fanatics has a ton of other Messi ...

The 29th Major League Soccer season is here, and with it comes new jerseys. Designed by adidas, the kits are being launched from Wednesday, Feb. 14 through Saturday, Feb. 17. The designs feature the ...

The kit design game is an ever-evolving one, and it’s a big part of the ongoing brand war that dominates the marketing for ...

FIFA World Cup 2022 title winners Argentina will be getting a monumental update to their badge and shirt. After Lionel Messi carried Argentina to victory in the final against France in a thrilling ...

With celebrities like Kim Kardashian seen attending matches and wearing soccer jerseys, clubs too spy new merchandising opportunities. One Premiership team has hired a creative director to expand its ...

NEW YORK (CNNMoney) — Adidas gave new meaning to the term “graphic tees” — and 2014 World Cup host country Brazil didn’t like what it saw. One featured the phrase “I [heart] Brazil,” with the heart ...

Representational Adidas expects soccer's increasing appeal among consumers globally to be a trend that lasts into 2025, after sales of its jerseys in connection to this year's soccer tournaments ...

“Blokecore” is the latest fashion trend to sweep social media, and describes a look comprising a soccer jersey and a pair of jeans or shorts – think Liam and Noel Gallagher, of the English rock band ...