YouTube is introducing channel-level ad blocking controls, moving this functionality from AdSense directly into the YouTube platform. How it works: Why we care. While this change could improve brand ...

YouTube is putting Google AI to use for advertisers, the company announced this morning with the introduction of a new advertising package called “Spotlight Moments.” The idea here is to leverage AI ...

YouTube unleashed an influential generation of new internet celebrities in 2007 when it started to share ad revenue with select video creators. For the past couple of years, a snippet of code on ...

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning ...

YouTube continues to flex its muscles as an advertising powerhouse, again delivering double-digit sales growth in Q3 2025, as parent Alphabet recorded its first quarter with more than $100 billion in ...