The 30 teams in the NBA will soon be opening a new revenue stream: their jerseys. The league's board of governors approved the sale of sponsorship patches Friday morning, clearing the way for sponsors ...

It won't be long before advertising patches make their way to MLB uniforms. According to Terry Lefton of Sports Business Daily, there is "considerable interest" in advertising patches throughout MLB ...

The NBA said it is thinking about selling advertising space on the front of its jerseys. The radical move – which would be a first for any of the four major sports leagues in the country – is being ...

September 13 - The logo of a Germany-based sponsor will adorn the helmets of Major League Baseball players in the postseason through a multi-year partnership announced Friday. Financial terms were not ...

Getting your Trinity Audio player ready... With the right deal, the Broncos could develop a new set of catchy nicknames. How about Motorola Moreno? Conoco Clady? Maybe even Bank of America Brandon ...

The world of marketing and advertisement is moving towards a very interesting phase where brands are willing to create campaigns without their brand names and logos sprawled across the creatives. From ...

The Kings have never worn an advertising patch on their jerseys. Mercury Insurance has never had its logo displayed on a team’s jersey. That will change Tuesday when the Kings wear a patch featuring ...

Advertising Coy, LightInc, also known as Lightstaff Solutions LTD, with operations in Nigeria and the United States of America, has rebranded its company’s logo in a move to mark a paradigm shift in ...