Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...

Advertising is all about reaching the right people with the right message, and direct mail is one of many other advertising media used to deliver that message. Direct mail is thought to be a powerful ...

A seed list relates to a technique used by companies in direct mail and e-mail marketing programs. To implement seed mailings, you add yourself, other company officers and often external contacts to ...

Access of our Email Lists Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today It's ...

Opinions expressed by Entrepreneur contributors are their own. With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

I recently read David Kanter’s column “Are E-mail Lists Overpriced” and felt that I had to respond. It’s true that NetCreations (a company acquired by Return Path in 2004) set the standard on pricing ...

The United States Postal Service defines it this way: Must be a minimum of 200 pieces, all the same weight and size. Available for letters up to 3.4 ounces, and flats up to 16 ounces. Content ...