Apple wants to expand the technology that allows the company to update iPhones while they're still inside the box to Macs.

The Apple store, by contrast, seems more like a work of graphic design or a two-dimensional drawing on a computer screen. You get the feeling that Apple ordered up the logo to send a message. A ...

The Apple Shop has had the same name and been in the same location for the past 20 years, but after an Apple computer store opened in Norfolk in 2009, calls began to flow in to the wrong location ...

The Apple-1 up for auction was signed “Woz” by Steve Wozniak at an event at Bryant University in 2017. Getty Images. Jobs approached Paul Terrell, owner of The Byte Shop in Mountain View ...

Apple has always sold its computers like luxury cars, highlighting sex appeal while promising they can get the job done too.Now, with new innards it custom-built itself, Apple is hoping to kick ...

Only 200 Apple-1s were made in total, with 175 sold. Fifty of the 175 computers were sold to Paul Terrell, owner of a store named ByteShop in Mountain View, California, the listing adds.

McIntosh first laid eyes on the machine as a 20-something, hanging out at the Data Domain store at a Columbus mall. “Once I touched a computer, that was it,” he said.

5. Apple II Series . These are the computers that began to put Apple in more homes. The first Apple II was introduced in 1977, offering a more user-friendly experience than its predecessor with ...