Marketing expert Christina Balanon explains why authenticity and trust now define effective personal branding in B2B.

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

Photo by Yan Krukau from Pexels B2B marketing is shifting quickly, and many teams are struggling to keep pace with how fast buyer expectations are changing. Tactics that felt strong a couple of ...

ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is ...

Expedia Group increased its guidance for 2025, based on strong second quarter performance in its B2B business, advertising, and international growth. Other travel companies that have reported results ...

LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video ads to uncover what actually drives engagement, connection, and business impact.