Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Traditionally, B2C and B2B selling have been seen as relatively ...
You might assume that, after 100 years, the marketing industry would have a cogent answer to the question in the headline, but you’d be wrong. Instead, we have two separate ideological factions that ...
Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...
Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...
I was recently talking about the difference between a CSO (chief strategy officer) and CMO with Thomas Ordahl, CSO of Landor (see article here), a global brand consulting firm that pioneered many of ...
SKYX Positions to Advance its Market Penetration with the AI Native E-Commerce Platform Designed to Elevate B2B and B2C Experiences Through its ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Yumi Clevenger-Lee ...
The marketing industry is obsessed with B2C brands. We love to talk about Coke and Pepsi, Rice Krispies and Frosties, Daz and Dove. Their every logo refresh and agency review gets covered in ...
After several uneven years, Expedia Group showed in its third quarter results that it is regaining its stride.
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