Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

There’s a lot of brand protection vendors out there. Here’s how to choose the right one. Your brand is the face of your company – before customers have a chance to interact with your people, chances ...

The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Brand guidelines achieve this by explaining the importance of your brand ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

The UW Brand Center serves as the central hub for all things related to the University of Wyoming’s brand identity. Consistent branding allows us to deliver clear, unified messaging to external ...

Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Questioning it, or attempting to validate it, can well be an exercise in futility ...

Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. Should a tool be ...

Jasper AI is a content and marketing assistant designed for teams. Discover its features, pricing, who should use it, and how ...

When you spend as much time as we do scouring the known universe in search of noteworthy products, one thing becomes abundantly clear: building a single great thing is a phenomenally difficult ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...