In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

Peter Gratton, Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, risk management, and public policy. Peter began covering markets at Multex (Reuters) ...

Brands are beginning to realize the power of incorporating diversity and inclusivity in their marketing and product development. Most recently, I have seen a new chocolate bar, called the Unity bar, ...

PepsiCo introduced its first corporate rebrand in nearly 25 years, uniting its 500-plus food and beverage brands under a ...

Learn how to showcase your brand identity through strategic office design. Discover key elements like color, layout, and branding that enhance your company’s culture and customer experience. Your ...

The best logos quickly convey your brand’s unique look, feel, and mission. But sometimes, a company has its brand so flawlessly nailed down, only the specific target audience even understands it. Take ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

Design firm Metalab has just rolled out a major rebrand. The company, which has designed interfaces for the likes of Slack, Headspace, and most recently, James Clear’s Atoms app, is reinventing itself ...