I’m Erik Huberman, and I keep hearing the same myth on repeat: AI is about to put designers, strategists, and writers out of work. It’s catchy, but it’s wrong. The real work of brand strategy isn’t a ...

Former Deliveroo global brand director Lisa Nash joins Channel 4 as director of brand and content marketing. Channel 4 has ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

A new year is almost upon us, and now is a great time to take an objective look at your company's brand strategy. Does your current strategy still serve your company and product offerings? Does it ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

Many people try to sound smart online. But if a personal brand requires constant explanation, it loses clarity. The real difference begins when you sound clear. If someone reads your profile and ...

Channel 4 has appointed Lisa Nash as Director of Brand & Content Marketing. Currently Global Brand Director at Deliveroo, Nash joins in the New Year to lead ...

Principals has developed a refreshed brand strategy and visual identity for Lucid, defining a new positioning and bringing ...

Seven Media's Reham Bakry highlights how brands should shift their comms strategies to prepare for the UAE's 'Year of Family' ...

The retailer has increased sales growth and brand affinity in part by teaming with brands like Dunkin’ and artists like ...

Many brands and businesses try a scattershot approach at social media. They try to be everywhere. They spread their efforts too thin. They also apply a one-size-fits-all approach. Whether it's ...

Skyways Group, one of India’s most diversified logistics and air freight operators, has announced the appointment of Nitisha Anand as Vice President – Brand ...