CEO of Cyance, a predictive marketing technology and customer buying behaviour insight company. Jon previously led the strategy to transform Cyance from a b2b demand generation agency into a private ...

In the past few years the traditional views of lead generation have been challenged. Some marketers are of the opinion that if it’s working, why not leave it? But increasingly, there are those that ...

Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn’t work.

A new report from WPP Media and Oxford University’s Future of Marketing Initiative argues that the marketing and media worlds ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Ross Howard, Product Marketing Director, Inbox Insight. The two chat about the ...

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

When you reach for a bag of snack food you weren't planning to buy, a variety of factors enter into your purchasing decision. You may feel a rumbling in your stomach or you may have had a recent ...

Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how they behave. If not, it is very difficult to give them exactly they want. The ...

Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing ThemMarkus Linder Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address ...

Nearly half (49%) of consumers view the overall trend of brand activism positively, with 17% having a negative view and 34% remaining neutral, according to a survey by market research firm Piplsay.