If media can't reliably count their customers, they can't consistently sell to their advertisers. And the online media world has had a variety of ways of counting its customers. That's been a problem ...

Ever since companies started using TV set-top-box data to help better measure TV viewership and ad delivery, companies in the business have had to develop techniques to deal with what to do when the ...

Discrepancies in the ways that ad impressions are counted have long divided advertisers and the media in which their advertisements are placed. Points of debate in the online world, for example, ...

Three of the ad industry's top forecasters couldn't see much cheer for 2009, and perhaps longer, in their annual prognostications. By Paul J. Gou, Georg Szalai Three of the ad industry’s top ...

Web-advertising leaders are backing new measurement standards for online ads as the industry reports record sales. Major online publishers and industry organizations said Monday that they've approved ...

A key Internet standards body is scheduled next month to issue new guidelines for counting online ad "impressions," a move that could affect hundreds of millions of dollars in contested annual ...

I don’t agree with the notion that a screen is a screen is a screen, that video is video, and that all video ads across all screens should be measured or valued equally. Thus, I was happy to see the ...