Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

To thrive in your business you must TRULY know your audience. To do that, you must put yourself in the shoes of your target client or customer. And, the best way to do it is to build buyer personas ...

Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in this post. To briefly recap, behavioral targeting involves creating ...

Because marketing strategy encourages an accurate grasp of the needs of the customer, the process of developing and expanding this understanding can be complex. One tool used is personas…creating ...

Ever pick up a magazine, start flipping through to find something of interest, only to find yourself on the last page without having read anything? That usually happens to me in waiting room at my ...

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...