Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...

This article is part of a Gaming Insights series paid for by Facebook. Gaming is a highly competitive industry. At Facebook, we see that games advertisers are often competing for the same audience, ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September. Google will launch a central hub for its ...

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

Austin-based Creative.ai is putting advances in generative artificial intelligence to use for mobile game publishers to help them create video advertisements. Generative AI has taken the internet by ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...