For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

Omnicom said on Monday it will lay off more than 4,000 employees and fold several well-known advertising agency brands after ...

AI lets advertisers test hundreds of ad variations in minutes, accelerating feedback loops, improving emotional resonance and ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

Forbes contributors publish independent expert analyses and insights. I dig into the details of media businesses. “We were coming from a product sales perspective, to understand if creativity leads to ...

AI-driven creative automation is revolutionizing marketing efficiency, drastically reducing costs and turnaround times for ...

No mention of Mediabrands, Interactive Avenues or Lodestar in the new structure; India leaders await clarity on their roles ...

Advertising is still an industry dominated by men. Women hold just 30% of leadership positions in the ad world, according to data from Institute of Practitioners in Advertising. Initiatives like The 3 ...

Omnicom will lay off more than 4,000 employees and fold several well-known advertising agency brands after its $13 billion ...