New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

The real advantage to be found in using a GPT comes not from the technology itself, but from how well professionals guide, ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Spotify’s ‘Spreadbeats’ was a creative B2B campaign that turned a standard media-planning spreadsheet into a four-minute ...

Omnicom will cut more than 4,000 jobs and shut several well known advertising agency brands as part of an immediate ...

Sheffield-based creative marketing agency, Objective, has established a sister company to support B2B clients in North ...

Top-five reverse mortgage lender Finance of America (FOA) has enlisted creative advertising agency David&Goliath (D&G) to serve as its new creative agency of record (AOR), following a competitive ...

Omnicom said on Monday it will lay off more than 4,000 employees and fold several well-known advertising agency brands after ...

Omnicom will lay off more than 4,000 employees and fold several well-known advertising agency brands after its $13.5 billion ...

Omnicom (OMC), which completed its $13B takeover of IPG over the weekend, will undergo immediate corporate restructuring, ...