AI expands our vision, helps us break through fixation, and challenges us to see potential where we might have overlooked it.
This may come as a surprise, but as a creative and an owner of a CPG design agency, I actually love AI. I just recognize its limitations. For me, those limitations are even embedded in the term ...
A drawing appears on the page. Smooth lines curve into the shape of a vase beside a bowl of fruit. There’s no human hand guiding the pen, only the gentle hum of a machine. But how creative do you ...
In today’s rapidly evolving marketing landscape, creative intelligence has emerged as the next frontier, fundamentally transforming how brands connect with their audiences. In a panel discussion with ...
Adobe has drawn plenty of ire for its commitment to generative AI, but as it launches a huge barrage of AI-powered tools at ...
Creative, labeled as ‘non-working’ media, is responsible for driving 40-70 per cent of an advertising campaign’s performance, yet it has been deprioritised and undervalued. Global advertising spend is ...
Wonder Studios, an artificial-intelligence creative studio backed by OpenAI and Google DeepMind executives, has raised $12 million in seed funding to expand its production amid a growing trend toward ...
Marketing organizations and their agency partners are undergoing a massive period of upheaval. With transformation of companies now happening not yearly, but daily, the marketing function has been ...
Policymakers need to reinforce copyright laws, hold artificial intelligence developers accountable for using protected works, ...
EA insists it will maintain creative control after its £45 billion ($55 billion) Saudi-backed buyout, despite employee ...
People often ask me “How do you stay creative and find the time to write blogs and books”. My answer to both of the questions is underwater. Nope, I don't have a waterproof tablet or smart phone, but ...