Remember the first time your kids spotted their Elf on the Shelf doing something silly beside the Christmas tree? That ...

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...

Have you been naughty or nice this year? If your like many of us it varied, but in homes around the country there are elves keeping watch to see who has been naughty and who has been nice. Elf master, ...

This little elf is winning over families' hearts across the world. But, you may find yourself asking, how does Elf on the ...

It's that time of year in case your wondering about when to pull out the little elf from Elf on the Shelf or what's it about? — if you didn't already know. Elf on the Shelf has become a growing ...

For 20 years, The Elf on the Shelf has been synonymous with the holiday season,” says Christa Pitts, Co-Founder and Co-CEO of The Lumistella Company. “We are thrilled to partner with Swarovski to ...

Christmas is around the corner, and the jolly old man in red is preparing to visit households across the world on Dec. 24 with his bundles of toys. But, leading to his arrival, Father Christmas needs ...

Santa Claus is coming to town — but not before his elves make a guest appearance. Hot Dog, Pickle, Sprinkles, Mr. Elf — all of these are names that children around the world have given to their ...

Families heading to a Beaches Resort in Jamaica and Turks and Caicos can treat their elf to butler-curated experiences including a marshmallow bubble bath Andrea Lavinthal has 20 years of experience ...

The popular Elf on the Shelf tradition first entered the holiday scene back in 2005. It took more than a dozen years for a woman elf to be introduced. In fact, branded "Elf Pets" — including a ...

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon shortly after ...