The Council for Research Excellence (CRE) will conduct a three-market study encompassing various audience-measurement methods to better understand response bias in address-based audience samples. The ...

As the battle heats up for the radio ratings business, both contenders are rolling out data to show that their diary sample is best. Arbitron says it met or exceeded several key quality metrics for ...

An increasing number of people now live in households that don’t have a land-line telephone, so Arbitron is moving up its plans to increase diary sampling of such consumers. “Arbitron is committed to ...