Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

No one enjoys reading direct marketing copy, they just want to find out what you are selling or offering as quickly as possible. Don’t make the reader work to find out what you want, place all the key ...

Experts believe a new data regulation law will be introduced between 2014-2016, which will change direct marketing from an opt-out system to an opt-in rule. The existing directive will be replaced by ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...