Kodak reported mixed results. Revenue decreased by 3% to $261 million, and gross profit margins dropped from 19% to 17%.
George Eastman knew the value of advertising, and of a good trademark. "A trademark should be short, vigorous, incapable of being misspelled," he wrote. "It must mean nothing. If the name has no ...
Inventor, philanthropist, and the founder of Eastman Kodak Company, George Eastman is heralded as the father of popular photography and inventor of motion-picture film. George Eastman was one of the ...