Digital marketing is reshaping the way advisors connect with prospective clients. Email marketing is one branch of that and it can be an effective way to communicate with clients while fostering trust ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Email marketing pays off, in a big way. Connecting with customers through email earns between $30 and $50 for nearly every dollar invested, according to the UK-based Data & Marketing Association.

Many B2B entrepreneurs claim this email marketing ROI is fabricated. For every dollar you spend on email marketing, expect an average return of $32. Many B2B entrepreneurs claim this email marketing ...

In this episode of The Digital Experience, Dom Nicastro, editor-in-chief of CMSWire, sits down with Brianna Langley Henderson, marketing manager for Bailey International. The conversation dives deep ...

Email marketing can be a boon for business owners, providing one of the most direct ways to communicate with potential customers. "We decided to invest in email first when starting our business ...

Opinions expressed by Entrepreneur contributors are their own. Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever ...

Opinions expressed by Entrepreneur contributors are their own. There’s no question that email marketing is one of the most profitable routes to take for marketers. With this in mind, companies that ...

People that give you their email are granting you permission to market to them. That’s half the work of marketing done right there! If you want to improve the effectiveness of your email marketing ...

At a time when businesses are reaching their consumers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a ...

Email has been around for 50 years now, and it's still a viable marketing strategy—provided you know how to pique the interest of your prospects. When the pandemic and economic uncertainty of 2020 ...