More than a week after Cracker Barrel announced it was rebranding, the restaurant chain and country store has responded to backlash over the simplification of its logo. The statement, posted on Aug.

Cracker Barrel is reportedly taking some heat for its new simplified logo that was released this week. The restaurant chain and country store, which has 660 locations nationwide and dozens in Texas, ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Cracker Barrel will return to its “Old Timer” logo, the American restaurant chain announced Tuesday, reverting to the previous logo after a minimalist redesign received widespread backlash, including ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's "All the More" rebrand sparked customer ...

Cracker Barrel is enduring a public relations crisis, but contrary to what some claim, it’s not about “going woke.” Unlike Bud Light or Target, whose recent controversies were deeply enmeshed in ...

They’re shaking things up. Steak ‘n Shake is taking more shots at Cracker Barrel after the store’s disastrous rebranding, in what is becoming a supersized food fight. Cracker Barrel faced widespread ...

Cracker Barrel's leadership received a failing grade in a proxy advisory firm's pay for performance metric last year before the company decided to move forward on an ill-fated rebranding effort. A ...