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Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.
In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.
Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the ...
Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO ...
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be ...
The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.
"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said.
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