As reported in The Verge, the logo–depicted above–actually debuted in 2011. It’s the work of the global creative company Moving Brands, whom HP had hired to develop a new brand identity. Back then, HP ...

Last week, HP took the wraps off its complete overhaul of the Omen brand of gaming PCs and peripherals. HP’s Omen brand comes from the heritage of the company’s acquisition of Voodoo PC back in 2007.

Hewlett-Packard, the last of the large monolithic IT enterprise companies for everything from supercomputers to Unix and tablets, was put to rest this week. The official split, the separation of HP’s ...

HP has certainly kept its design flair. The last few years have seen HP focus on a new design language that helps the brand stand out. Rather than going for a visual tapered design, the new Spectre 13 ...