I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...
Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...
Lego announced its new Smart Play system at CES 2026 on Monday, adding interactive, responsive Legos to the famously analog franchise. The Smart Play system includes a 2×4 brick, Smart Tag tiles, and ...
Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...
The Lego Group has unveiled new SMART Play bricks, tags, and minifigures that add interactive sound effects to creations. This new technology uses a custom-made chip smaller than a standard Lego stud ...
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