Consumer data privacy regulations keep popping up. After the European Union put the GDPR into effect in 2018, countries ...

Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad Geddes, ...

Haleon launched an AI-powered tool this week to promote more inclusive advertising by assessing digital marketing assets for different readability levels and other inclusivity metrics. The consumer ...

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SAN FRANCISCO--(BUSINESS WIRE)--Omneky, the Gen AI command center for smarter digital ads, today announced the launch of Smart Ads, a revolutionary new feature designed to transform how brands create ...

When firms run ad campaigns they want them to be successful, here we talk about ways that firms can assess if their advertising campaign was a success. It is not always cut and dry what success is, so ...