A direct mail campaign proves to be a powerful lead generator for small businesses, delivering measurable returns in an age dominated by digital noise. With carefully crafted messages and targeted ...

One California voter tweeted: “‘Help me fight climate change’ says the campaign mailer going straight into the recycle bin.” Then there’s the Facebook user who called “snail mail” campaign fliers ...

Finding the right prospects is the fastest way to gain new customers and one of the most critical elements in a successful direct mail campaign. In today's data-rich marketing environment, audience ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

When it comes to conversion, email is the king of all marketing tactics. That is because email has the highest ROI over any other digital channel in B2B marketing. However, those returns will only ...