Search Engine Land » Platforms » Google » Google Ads » Google Shopping ads » Article Share Last month, I covered the basics of how Shopping campaigns in AdWords differ from Search campaigns. The key ...

PRINCETON, NJ – Search marketing company NetElixir has launched LXRGuide: Agency, a paid search recommendation engine powered by machine learning algorithms, which enables search marketers to optimize ...

Google announced some major improvements to the AdWords features for professional advertisers who manage client accounts, also known as the My Client Center (MCC). Now MCC account holders can do ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google has finally launched a native iOS app for AdWords, letting online ...

Letting an agency have the reins on your AdWords campaigns can give your company an edge over competitors. Here are five reasons why hiring the right PPC agency.can be beneficial for you. Having ...

Google is rolling out a new AdWords system over the next few weeks called Enhanced Campaigns, which it’s pitching as a better way to advertise across multiple devices. As described in the announcement ...

Google today launched a new dashboard for businesses and Google+ page owners that will provide them with a single dashboard to manage many of their daily activities around Google’s tools. The new ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Continuing my analysis of common website and social media mistakes, it’s time for me to address typical Google AdWords campaign errors that can literally cost you thousands of dollars if left ...

Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right? No! Get these ...

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How ...

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome ...