The robots are coming for media planners, or so claimed a recent "Planning & Buying Insider" column. As CEO of an independent media agency, I can assure you the obituary for human-led media planning ...

In today's dynamic marketing landscape, a paradoxical scenario persists. While many sectors have integrated modern technologies and streamlined workflows, the realm of media planning and management ...

Digital Culture Group (DCG), an ad tech firm “redefining how advertisers and agencies engage modern audiences,” today introduced Resonance Pathway, a new feature within its proprietary AI-platform ...

As the process of buying ads and developing marketing campaigns for multiple platforms becomes both more important and more complex, the Interactive Advertising Bureau (IAB) has released its “2025 ...

This post was created in partnership with dentsu From shrinking attention spans to an endless stream of mass-scale channels, today's brands must maneuver through an ever-evolving media landscape. A ...

I just completed my first full Ironman, marking off an endurance bucket-list check. This accomplishment followed a series of Ironman 70.3 races and numerous other endurance events over the years. A ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Organizationally, there are three main ways in which marketers measure the effectiveness of ...

To be successful in building relationships and connections on social media, having a strategy is essential. Spending time to plan out a strategy will not only save you time in the long term, but will ...

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use ...

Children and adolescents are in an important stage of life, marked by continuous development, growth, differentiation, and exploration. During this critical period, in which the brain is not yet fully ...

Based in Chicago, GTCR has invested more than $24 billion in over 270 companies Currently, the firm manages more than $35 billion in equity capital PC Dreamscape Inc, a portfolio company of GTCR, has ...