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AppLovin (APP) jumped 6% during market action on Monday as the company prepares to launch its self-serve tool for non-gaming advertisers on October 1.

Users want relevant ads but distrust data collection. New industry insights reveal how to balance both profitably.

Pinterest, Inc. PINS is increasingly establishing a unique value proposition to advertisers that could provide a competitive ...

As a maker of both TVs and mobile devices, Samsung is in a position to benefit from an offering such as Mobile Conversion. Three-quarters of U.S. households own at least one Samsung device, and the ...

In a digital landscape where apps are constantly fighting for attention, MMP advertising is one way to ensure you don't waste your marketing dollars. Let's look at how MMP advertising works, why it is ...

Yandex Ads, the AdTech division of Yandex, announced remarkable growth in Chinese advertisers' activity on its platform during the first half of 2025 on Sept 16. The number of advertisers from China ...

Vanishing Point Entertainment is casting talent for a commercial partnership with a mobile game company. Actors, aged 20–65, are wanted for several lead and supporting roles, including the lead ...

A couple of months ago, Trump Mobile was launched, a new entrant in the US carrier scene. Then, the carrier announced its own-branded smartphone, the T1. Unlike phones we’ve seen from other companies ...