Madison Avenue is following the NBA’s bouncing ball. American Express, State Farm, McDonald’s, Kia and Wingstop are among the sponsors lining up to support new NBCUniversal programming tied to a new ...

Amazon’s advertising unit on Wednesday introduced its roster of presenting sponsors for the opening season of Prime Video’s NBA coverage, a clutch of top-tier sports spenders that includes the likes ...

In a TV commercial that first aired in March during a local broadcast of a Boston Celtics game, Jayson Tatum, the star face of the franchise, is shown seated on a podium, behind a microphone cloaked ...