The sneaker maker opened a distribution center in Salt Lake City this month that will eventually handle all West Coast ...

One month after opening its flagship in NYC's Flatiron neighborhood, New Balance has landed in SoHo with a new store. Located ...

Boston-based New Balance has just completed a $65 million, 120,000-square-foot addition to its athletic footwear factory in Skowhegan. The factory, at 17 Walnut St., was first purchased by New Balance ...

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Cooper Flagg will begin his NBA career with his first exclusive sneaker design through New Balance. The company unveiled the ...

On Friday morning, New Balance announced the signing of Buffalo Bills quarterback Josh Allen. The All-NFL quarterback is the biggest addition to the Boston-based brand's rapidly growing football ...

Global athletic wear company New Balance said Monday that it has completed and opened a $65 million expansion of its footwear factory in Skowhegan, Maine. The Boston-based company said the ...

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Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Step into new kicks with these great deals. New Balance ...

In late June 2025, a rumor spread on social media that Olympic gold medal gymnast Simone Biles lost a $22 million endorsement deal with athletic apparel company New Balance after publicly criticizing ...