Nike socks famously boast the "elite mark" on the rear side, which is a purely aesthetic feature, but a favorite. “It has that vertical movement to it,” Fraser says. “It looks faster.” ...

Before Nike, Stance was the official provider of socks in the NBA. Last night's socks were just a sneak peek as James changed back into the league's current official socks for the game.

Nike to the NBA. The very concept—even if the contract for on-court gear doesn’t take over for Adidas until the 2017-2018 season—has us conjuring up swoosh-styled gear in our minds.

Nike Zoom KD IV "Easter" Elite Socks. As part of Nike Basketball's Easter Pack, each pair of shoes will be accompanied by matching hooks, such as tees, shorts and socks that will be sold at select ...

And now, the top of the NBA game socks features that Nike Swoosh. John Wall and LeBron James, both Nike athletes, gladly display the logo on their socks. (AP Photo/Nick Wass) ...

Nike Elite socks are great—they wick away moisture and have extra padding to keep your feet comfortable and well-protected at all times. Which makes them the perfect canvas for custom socks. We ...

Twersky says socks gained popularity after men's fashion took on a more tailored fit. In late 2010, Stance made the easy lay-up and launched its first line of lifestyle footwear.

NEW YORK — The National Basketball Association (NBA) and Nike Elite Youth Basketball League (EYBL) will team up to host the first EYBL Scholastic Showcase, a basketball competition and player ...

Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter for the professional basketball leagues, sources told ESPN on Monday.

Basketball fans from all over the world tuned into Saturday night's game between the Minnesota Timberwolves and the Los Angeles Lakers. Every player brought out their best sneakers for the first ...