The business of performance socks is booming. Nike unveils the latest feature in its high-tech feature.

Los Angeles Lakers forward LeBron James debuted the NBA's upcoming official Nike socks during pre-game warmups on April 19.

With a new uniform deal in place, the NBA game is poised to take on a Nike look from head to toe.

Nike is in the first year of an eight-year, $1 billion deal with the NBA to be the league's official uniform supplier. And with Nike's massive investment, the Nike Swoosh has been given prominent ...

As part of Nike Basketball's Easter Pack, each pair of shoes will be accompanied by matching hooks, such as tees, shorts and socks that will be sold at select locations.

Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter for the professional basketball leagues, sources told ESPN on Monday ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and apparel provider, along with the WNBA and the G League, the company ...

Inaugural EYBL Scholastic Showcase will feature EYBL Scholastic Games as NBA and Nike work to elevate elite basketball development.

Nike Elite socks are great—they wick away moisture and have extra padding to keep your feet comfortable and well-protected at all times. Which makes them the perfect canvas for custom socks.

The category has soared since Nike unveiled its Elite socks in 2007. Originally meant for performance, companies like Stance injected the fashion.

Stance's athletic socks are supposed to maximize your efforts, similar to Nike's Elite socks. However, Stance hangs its hat on bridging art and science.

advertisement 12-05-2013 DESIGN Nike Unveils The Kobe 9 Elite, $225 Hightop Socks Kobe Bryant’s latest shoes include red laces in the back that showcase his recent achilles injury.