Last week, Nintendo predicted it would sell 15 million Switch 2 consoles in its current financial year. This would actually be a fantastic result — equalling Switch, and just about any console you care to mention — but analysts called the figure “conservative” and “on the low side.” That’s just how high the expectations for Switch 2 sales are.

How big a game is helps Nintendo determine whether or not it should charge $70 or $80 for new Switch 2 games, company president Shuntaro Furukawa says.

Furukawa said that Nintendo's goal is make the Switch 2 very popular. "The launch of Switch 2 and the early spread of the hardware are our top priorities," he said. With that will come an increase in marketing expenses, which Nintendo expects to make by selling more software (games).