What's your reaction when you hear — or read — the words "Harley-Davidson"? The name makes people think of cruising off into the sunset on the open road, setting the rules as they go along, with no ...

Raising Cane's logo famously features stylish lettering and vivid colors. These distinctive elements were heavily influenced ...

While the “Mighty” not be back in their name, the Ducks went retro with a “brand evolution” that brings back the classic masked duck logo with a new, more expressive styling and no shortage of bright ...

For nearly a decade, Orange Umbrella, often called “OU,” has been the University of Miami’s hub for student creativity and collaboration. Now, the student-run advertising agency is stepping into a new ...

What’s the deal with that colorful Super Bowl 57 logo that’s being used for the big game this year? The Super Bowl logo, what’s up with it? The final iteration of this year’s NFL Playoffs, the Super ...

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In 2013, the board approved the script Orange Schools logo, used on the district website and other materials, and the athletic department’s “spirit O.” “At that time, the board considered adopting a ...