Stefan Pollack is president of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. The request for proposal (RFP) process is designed to ensure ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There's a legend in the PR industry: the publicist who showed up to work for 10 years ...

Startup founders often face decisions when seeking media coverage. Traditional public relations firms typically charge ...

Startups and PR firms have long had a halting, if not embattled relationship. Spend time talking to entrepreneurs and those working at startups, and it won’t be long before you encounter the nagging ...

Editor’s Note: At a time when anyone can broadcast their opinions about your startup to the world, public relations requires a new level of engagement on the part of companies and entrepreneurs. But ...

According to the Institute for Public Relations (IPR), among an international sample of 520 PR pros, 88% of PR practitioners believe measurement is an integral part of the PR process, and 77% are ...

Links remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming increasingly difficult as Google continues to get ...

Sending pitches and press kits began as early as our entrance into the 21st century, and these practices, along with the latest phenomenon of contacting journalists over social media, have come to be ...

Press Ranger is an AI-powered PR tool that simplifies campaign management by generating tailored press contacts, drafting outreach, and publishing directly to top outlets like Business Insider and ...