Kids (8 -12 years old) have always loved ice cream, but keeping our brand top of mind against increased snack and media entertainment choices was a big challenge. Knowing that in order to truly engage ...
How do you create a conversation with kids? You need to think, talk and act like them. When you understand that their life is all about play and adventure, then you got their attention. Paddle Pop not ...
Kids & ice creams , a happy pair. Marketers know that and hence kids ice cream space is cluttered with exciting formats and flavours, at kid friendly price points. With competitive heat intensifying, ...
Kids (8 -12 years old) have always loved ice cream, but keeping our brand top of mind against increased snack and media entertainment choices was a big challenge. Knowing that in order to truly engage ...
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