The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began ...
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A Pepsi Marketing Campaign Worth Half A Billion Dollars Included A Supersonic Collab
Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...
In 1941, Southeast Lumber Co. built a concrete block Pepsi-Cola bottling facility at 450 S. Middle St. in Cape Girardeau. Later leased to Theodore Schott, the site was once home to Cape Brewing Co.
Pepsi is taking the soft drink to a whole new level. The famous cola brand announced Wednesday that their new product, “Nitro Pepsi” is hitting the market at the end of March. This new product is ...
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