I’ve posted multiple times about sales messages, sales emails, email marketing and similar topics. This post turns the information in those posts (along with some explanatory video content) into a ...

Does your sales message attract the right sort of customer? Many sales messages that I hear from printing companies sound exactly the same. They are generic. They are designed to work for all sorts of ...

Two weeks ago, I asked you to send me your sales messages so that I could rewrite them. In the first post based upon the messages you sent, I worked on five short "tag lines." In this post, I rewrite ...

“This is an exciting new product that’s unique in the market!” The intention behind this kind of phrasing is basically correct. After all, it’s easier to sell a product that’s exciting and unique than ...

No amount of process, people, or product will help if the messaging is not working Good messaging is like good art; it is hard to define but you know it when you see it. And like art, it can be hit or ...

There is a new phenomenon sweeping the world of marketing: utilitarianism marketing — providing would-be customers with something useful while also delivering your marketing message. Utilitarianism ...

Co-founder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. The maxim attributed to legendary football coach Bear Bryant, “Offense ...