Customer relationship management (CRM) doesn’t have to be complicated. If you’re using a cloud-based tool like Salesforce, you may be wondering how to gauge the effectiveness of your lead generation ...

New Intelligent Engagement Studio and Sales Cloud Engage will deliver sophisticated adaptive lead nurturing, visualised campaign testing and cutting edge mobile marketing tools Leading brands such as ...

Engagor, provider of a platform for real-time customer engagement, social media monitoring, and analytics, today announced integrations with Salesforce, Desk, and Zendesk to simplify social lead ...

It is no longer a matter of if but when, as far as I am concerned. That's how I feel about Google Apps being integrated into Salesforce.com after interviewing Kraig Swensrud, senior director of ...