Script fonts may have a reputation for being the curlicue go-to for wedding invitations and inspirational aphorisms, but their use is actually much more varied. Think of the dramatic flourishes of ...

In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...