Alphabet's CEO Sundar Pichai hints at a new strategy shift towards AI-driven search, as transformative as universal search in ...

From smartphones to smartwatches, home cameras to big "bets" like self-driving cars and smart contact lenses, it's no exaggeration to say Google has been about far more than search. It restructured ...

If you've used Google over the last few months, you may have noticed not only an increase in AI summaries but -- as some in the search community are speculating-- an increase in personalized search ...

This year’s conference included another change to search, this one more profound but less aggressively deployed. “AI Mode,” which has similarly been in beta testing for a while, will appear as an ...

A few months ago we reported how it was nearly impossible for a trained SEM to spot the ad label on these Microsoft Advertising search ads on Bing Search. Well, now, Bing is testing not showing an ad ...

Microsoft has relaunched Bing Deep Search today after pulling it offline after a failed initial launch. Now the Deep Search link comes with a disclaimer "GPT-powered results takes ~30 secs." But it ...