Snoop Dogg climbed to top step of the bandstand and raised his arms, setting off a roar from the crowd. The marching bands fired up a version of “Who Am I," the celebrity drum major grooving to the beat of his own tune.

Saturday's bowl game in Tucson has a new name and new sponsor this year: The Snoop Dogg Arizona Bowl, sponsored by Gin and Juice.

The final Saturday of the calendar year is full of college football bowl games. Breaking down all eight matchups and why you should watch each of them. "I even remember the old cigarette vending machines that were at bus stops and stuff.

Snoop Dogg took over the field at Tucson’s Arizona Stadium over the weekend, taking on the roles of sponsor, host, announcer, and bandleader during a special event dubbed the ‘Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop.

The Arizona Bowl, now officially titled The Snoop Dogg Arizona Bowl Presented By Gin and Juice by Dre and Snoop, made history on Dec. 28